How frequently do you come across Augmented Reality (AR) on a daily basis? It might be more common than you think. AR simply uses the existing environment to create a new layer of information on top of it. If you’re unfamiliar with how augmented reality is being used in the mainstream market today, you might be surprised by the five examples highlighted in the story below.
1. Interactive Video Gaming
When it comes to daily AR users, the Pokémon Go app is the clear winner. The app uses your GPS data to determine your location and to reveal virtual characters within your real-world environment. In 2017, Pokémon Go had 60 million active users and accounted for 84 percent of all mobile AR consumer spending that year.
2. Sports Broadcasting
Augmented reality in sports broadcasting has significantly increased global viewership of live games. AR Apps show additional information about game stats as well as interactive visual elements on live footage. These developments have prompted businesses to increase their investments in augmented reality.
3. Improved Shopping Experience
Another common application of augmented reality in our daily lives is during the home-buying process. In fact, IKEA is leading the way in this regard, with its IKEA Place digital furniture placement app, which also allows you to virtually “try before you buy.” Amazon, ever the game changer, is looking for ways to reduce the number of clothing returns it receives from customers while also making shopping easier with a “virtual changing room” app.
4. Video Conferencing
Snapchat, Instagram, and iPhone filters Facetime and Memoji are just a few examples of how consumers use AR on a daily basis. Facial recognition software embedded in camera hardware has become increasingly sophisticated.
5. Improved Security and Authorization
Augmented Reality has significantly improved security for your home, digital lockers, and mobile devices. You won’t have to remember a password for your phone or laptop because AR’s facial recognition features will unlock it as soon as you appear in front of it. With digital transactions becoming more common, this type of security vigilantly protects your money and resources. Fingerprint and face scanner technology is also used in home and office security.
With the examples above, we can conclude that these Applications have had a significant impact on daily life and will continue to do so as technology evolves.